Privacy Statement

A. General

The following declaration informs you about what kind of personal data is collected by us as the responsible body for what purpose in the areas named here and to what extent this data is made accessible to third parties.

I. name and address of the responsible person

AGROB BUCHTAL GmbH
Servaisstraße
53347 Alfter-Witterschlick
Germany
Phone: +49 (228) 391-0
Fax: +49 (228) 391-3452
E-mail: datenschutz@deutsche-steinzeug.de

II. our contact for data protection

The data protection officer of the controller is:

Mr. Peter Langelage
Deutsche Steinzeug Cremer & Breuer AG
E-Mail: datenschutz@deutsche-steinzeug.de

If you have any questions regarding the collection, processing or use of your personal data, or if you wish to withdraw your consent or delete your data, please contact our contact person by e-mail.

III. legal basis for the processing of personal data

The processing of personal data requires a legal basis, which we would like to present to you below.

Insofar as we obtain the consent of the data subject for processing operations involving personal data, Article 6 (1) (a) of the EU General Data Protection Regulation (GDPR) serves as the legal basis for the processing of personal data.

When processing personal data that is necessary for the performance of a contract to which the data subject is a party, Art. 6 (1) lit. b GDPR serves as the legal basis. This also applies to processing operations that are necessary for the performance of pre-contractual measures.

Insofar as the processing of personal data is necessary for the fulfillment of a legal obligation to which our company is subject, Art. 6 (1) lit. c GDPR serves as the legal basis.

In the event that vital interests of the data subject or another natural person make it necessary to process personal data, Art. 6 (1) lit. d GDPR serves as the legal basis.

If the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not override the former interest, Art. 6 (1) lit. f GDPR serves as the legal basis for the processing.

The legitimate interest of our company with regard to the websites lies in the performance of our business activities as well as in the analysis, optimization and maintenance of the security of our online offering.

IV. deletion and storage period of your personal data

Your personal data will be deleted or blocked as soon as the purpose of storage no longer applies.

In addition, storage may take place if this has been provided for by the European or national legislator in Union regulations, laws or other regulations to which the responsible party is subject, e.g. in the case of statutory retention periods. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion of a contract, fulfillment of a contract or further processing that is justified by law.

If other storage periods arise, this is shown with the individual topics.

V. contractual processing

In the context of an order or contract initiation, we collect personal data of the contact persons and parties involved as well as other information that is necessary for the order. We need this data so that we can identify you as a customer, process the order, respond to your inquiry, submit an offer, contact you or for billing purposes.

The data processing takes place on the basis of our business initiation and is necessary according to Art. 6 para. 1 p. 1 lit. b GDPR for the stated purposes for the appropriate processing of your request or for the mutual fulfillment and obligation arising from the contractual relationship.

VI. disclosure of your personal data to third parties

Data entered and/or collected by you will only be passed on for the purpose of order fulfillment, for example to group companies, shipping companies or payment service providers, or if we are legally obliged and/or entitled to do so.

VII. your data subject rights

You have a right to information about the personal data stored by us about you. According to the legal provisions, you also have the right to correct incorrect data, restriction of processing, data portability and deletion of your personal data. To do this, send us an e-mail with the subject "Data protection".

You also have the right to lodge a complaint with a data protection supervisory authority if you believe that processing of personal data relating to you is in breach of the law.

For reasons arising from your particular situation, you may object at any time to the processing of your personal data by us on the basis of Article 6 (1) (e) or (f); this also applies to profiling based on these provisions (Article 21 GDPR). If the legal requirements are met, we will subsequently no longer process your personal data.


In the case of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is associated with such direct marketing.
Your objection means that the personal data will no longer be processed for these purposes.


If you have given your consent, you have the right to revoke your consent at any time. This does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.

B. Data collection and use by our website agrob-buchtal.de

I. log files and hosting

You can visit our website without providing any personal information. Each time you visit our website, our system automatically collects data and information from the computer system of the calling computer. The following data may be collected:

  • Language and version of the browser software
  • Operating system used and its interface
  • Referrer URL (the previously visited page)
  • Host name of the accessing computer (IP address)
  • Date and time of the server request
  • Time zone difference from Greenwich Mean Time (GMT)
  • Content of the request (concrete page)
  • Data volume transferred
  • Access status/ HTTP status code.

The temporary storage of the IP address by the system is necessary to enable delivery of the website to the user's computer. For this purpose, the user's IP address must remain stored for the duration of the session.

The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.

Our legitimate interest also lies in these purposes.

As a rule, we cannot assign this data to specific persons. A combination of this data with other data sources is not made. The data is also deleted within 90 days after a statistical evaluation. Data whose further retention is required for evidentiary purposes is excluded from deletion until final clarification of the respective incident.

We make use of hosting services. These serve to provide infrastructure and platform services, computing capacity, storage space and database services, security services and technical maintenance services to maintain the operation of this online offer.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta data and communication data of customers, interested parties and visitors of this online offer on the basis of our legitimate interests in an efficient and secure provision of this online offer.

II. use of cookies

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.

The purpose of using technically necessary cookies is to simplify the use of websites for users within the scope of our legitimate interests. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

We need cookies for the following applications:


  • PHP session cookie (CMS management)
  • Wishlist / Shopping Cart
  • Cookies with information about the current display (device-view) such as language and filter settings
  • Form protection from bots and spam

You can find out which functions on our website set further cookies below under the individual functions.

We set cookies that are not strictly necessary only with your consent. You can revoke this consent at any time for future use here:

Open configuration box

Consent is voluntary and you can also use our website without accepting cookies. Cookies are stored on the user's computer and transmitted from it to our website. Therefore, you as a user also have full control over the use of cookies. By changing the settings in your Internet browser, you can disable or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.

III. contacting

There are various service forms on our website that can be used to contact us electronically.

These are the following contact and ordering options:


  • General contact form
  • Press contact form
  • Project support
  • Brochure order
  • Reordering cuttings from sample folders
  • Single sample order
  • Mosaic Designer
  • Generator for BIM data and textures

a. general

If a user takes advantage of this option, the data entered in the input mask will be transmitted to us with his input and consent and stored.

When you contact us using the options provided and in particular the contact forms, your details will be stored by us in order to answer your questions and process your requests.

As a matter of principle, data will not be passed on to third parties unless applicable data protection regulations justify a transfer or we are legally obliged to do so. You can revoke your consent at any time with effect for the future. In the event of revocation, your data will be deleted immediately, unless there is a legal exception for further processing. Your data will otherwise be deleted when we have processed your request or the purpose of storage has ceased to apply and there are no other legal exceptions to the contrary.

During the submission process, the user's IP address and the date and time of the request are stored. Within the scope of our legitimate interests, this serves to prevent misuse of the contact form and to ensure the security of our information technology systems.

We use Hubspot CRM from the service provider Hubspot (Hubspot Inc., 25 First Street, Cambridge, MA 02141 USA) to process form requests. You can view the privacy policy here: https://legal.hubspot.com/de/privacy-policy

EU standard contractual clauses have been agreed with Hubspot, so that we have taken possible measures to ensure compliance with European data protection law.

b. mosaic designer

On our website, we offer users the opportunity to digitally design individual mosaic designs and then submit them to us in order to receive a quote for the ceramic implementation. The data use takes place as described under a. with your specified data for contacting and processing.

As part of the design process, you also have the option, among other things, to upload your own photos, which are then converted into a mosaic design by Mosaic Designer. The uploaded photos are saved and deleted after 6 months.

The further transmitted data from the inquiry will be kept for 3 years according to your consent given with sending, in order to be able to implement the project also at a later time / to take up again.

c. generator for BIM data and textures

If you use the option to configure and request BIM data and textures, the request data you provide yourself will only be used for this request and will not be stored further once it has been completed. Processing by Hubspot does not take place.

IV. newsletter

On our website there is the possibility to subscribe to a free newsletter. When subscribing to the newsletter, the data from the input mask is transmitted to us with the user's input and thus consent.

If you would like to receive the newsletter offered on our website, we require a valid e-mail address from you that allows us to verify that you are the owner of the specified e-mail address or that the owner agrees to receive the newsletter.

After providing the e-mail address, we will send you a confirmation e-mail to the address provided, in which we ask you to confirm that you wish to receive the newsletter. If you do not confirm this within 24 hours, your data relating to the newsletter dispatch will be automatically deleted. If you confirm your wish to receive the newsletter, we will store your e-mail address until you unsubscribe.

The collection of the user's e-mail address serves to deliver the newsletter at his request. The collection of other personal data during the registration process serves, within the framework of our legitimate interests, to prevent misuse of the services or the e-mail address used and to control target group-specific content.

The newsletter is sent using Hubspot (Hubspot Inc., 25 First Street, Cambridge, MA 02141 USA). You can view the privacy policy here: https://legal.hubspot.com/de/privacy-policy

EU standard contractual clauses have been agreed with Hubspot, so that we have taken possible measures to ensure compliance with European data protection law.

The subscription to the newsletter can be cancelled by the user concerned at any time. For this purpose, a corresponding link can be found in each newsletter. This also enables the revocation of consent to the storage of personal data collected during the registration process.

V. media portal

On our website, we offer users the opportunity to register for our Deutsche Steinzeug Media Portal by providing personal data in order to download image data of products, references and logos. The data is entered in an input mask and transmitted to us and stored.

Registration of the user is necessary for the desired holding or downloading of image data with certain rights of use in order to document the distribution of the image material and to be able to assign the consent of the rights of use to the respective person. The collection of contact data is necessary within the scope of our legitimate interests in order to be able to contact persons who violate the rights of use by email as well as by post. The query of the target group serves to control target group-specific content. During registration, the IP address of the user as well as the date and time of registration are stored. This serves to prevent misuse of the services.

VI. user account

On our website it is possible to register for a free user account ("Account"). There, specific information of the user can be maintained and viewed by him (e.g. deposit of standard address data for sample orders or viewing the history of sample orders).

The personal data entered during registration will be transmitted to us. The data is stored exclusively for internal use by us.

During registration, the IP address of the user and the date and time of registration are stored. This serves to prevent misuse of the services. The data will not be passed on to third parties. An exception exists if there is a legal obligation to pass on the data.

VII. disclosure of data to website services

In part, we use external service providers within the scope of your consent with regard to analysis, optimization and economic operation of the online offer. This always requires that the third-party providers of this content are aware of the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus necessary for the display of this content. Third-party providers may also use so-called pixel tags (invisible graphics, also "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may further be stored in cookies on the user's device and contain, among other things, technical information similar to log files. We list our service providers below.

If your data is to be used for other purposes, we will inform you in advance and only use the data if you have given your express prior consent.

1. Google

We use services for which Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google") is responsible as part of our legitimate interests in the analysis, optimization and economic operation of our online offering.

EU standard contractual clauses have been agreed with Google, so that we have taken possible measures to ensure compliance with European data protection law.

a. Google Analytics

This website uses Google Analytics as a web analysis service. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

We would like to point out that this website uses Google Analytics with the extension "_anonymizeIp()" and therefore IP addresses are shortened by Google in Member States within the European Union or in other contracting states of the Agreement on the European Economic Area before transmission in order to exclude a direct reference to persons. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

On behalf of the provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

For the purpose and scope of the data collection and the further processing and use of the data by Google, as well as your rights in this regard and setting options for protecting your privacy, please refer to Google's privacy policy at http://www.google.de/intl/de/policies/privacy/?hl=de.

and specifically for Google Analytics at: https://www.google.com/policies/privacy/partners/?hl=de and at https://support.google.com/analytics/answer/6004245?hl=dev

The data collection and storage by Google can be objected to for the respective end device at any time with effect for the future in connection with the use under this link: http://tools.google.com/dlpage/gaoptout?hl=de

You can also prevent the collection by Google Analytics by clicking on the following link. An opt-out cookie will be set that prevents the future collection of your data when visiting this website with this end device:

Disable data collection by Google Analytics for this website

Attention: If you delete your cookies, this will result in the deactivation cookie also being deleted and you will have to place it again.

b. Google Maps

We use content from Google Maps for our website. However, this map content is only loaded if you confirm this at the respective location on our website. Through the use that then takes place, the third-party provider receives the information that you have called up the corresponding sub-page of our website. In addition, the data automatically sent via your browser, such as your IP address, is transmitted to Google Maps in the USA and stored there. The provider may store this data as usage profiles and use them for advertising and market research purposes. If you are logged in to Google at the same time, this data is directly assigned to your account. If you do not want the assignment with your profile, you must log out before activating the button. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Google.

Detailed information on the purpose and scope of data collection and processing by Google Maps can be found in the provider's privacy policy at http://www.google.de/intl/de/policies/privacy/.

c. YouTube

We use the provider YouTube, a service of Google, to embed videos.

These videos are stored on www.youtube.com and can be played directly from our site. YouTube uses cookies for data collection and statistical data analysis. YouTube uses cookies to, among other things, collect reliable video statistics, prevent fraud, and improve the user experience. The information generated by the cookie about your use of this website (including your IP address) will be transmitted to and stored by YouTube on servers in the United States. Your IP address cannot be assigned unless you have logged in to YouTube or another Google service before accessing the page or are permanently logged in. If you do not wish this, you must log out of your YouTube account and your other Google accounts.

Through the YouTube cookies, we receive statistical values on the retrieval of individual videos embedded in the website without a reference to the respective user.

The embedded videos from YouTube are used within the permitted use by YouTube, which all users must accept. If you see copyrights violated, please report this directly to YouTube. We use embedded YouTube videos in extended privacy mode. This means that YouTube does not store cookies for a user who views a website with an embedded YouTube video player, but does not click on the video to start playback. If the YouTube video player is clicked, YouTube may store cookies on the user's computer. We would like to point out that we, as the provider of the website, have no knowledge of the content of the transmitted data or its use by YouTube. For more information on YouTube's official data protection policy, please refer to https://www.google.de/intl/de/policies/privacy/ and https://support.google.com/youtube/answer/171780?hl=de.

d. Google Fonts

We integrate the fonts ("Google Fonts") of the provider Google when using Google Maps, provided that you have given your consent for this (see "Google Maps"). The integration of these web fonts takes place via a server call, usually a Google server in the USA. This transmits to the server which of our websites you have visited. The IP address of the browser of the end device of the visitor to these web pages is also stored by Google. A privacy policy for further information can be found at https://www.google.com/policies/privacy/.

e. Google Tag Manager

We use the Google Tag Manager. This allows us to manage website tags via an interface and thus, for example, integrate Google marketing services into our online offering. The Tag Manager itself does not process any personal data of the users. For the respective Google services, please refer to the respective notices and usage guidelines at https://www.google.com/intl/de/tagmanager/use-policy.html.

f. DoubleClick

We use the online marketing method Google "DoubleClick" to integrate ads in the Google advertising network. DoubleClick is characterized by the fact that ads are displayed in real time based on presumed user interests. This means that ads within our online offering are displayed in a more targeted manner, and users are only shown ads that potentially appeal to the user's interests and in which the user has already shown interest on other websites in the network, for example. ("Remarketing"). For these purposes, when our website and other websites on which the Google advertising network is active are called up, a code from Google is executed directly by Google and so-called (re)marketing tags are integrated into the website. This sets an individual cookie on the user's device (comparable technologies can also be used instead of cookies). The cookie records which websites the user has visited, which content the user is interested in and which offers the user has clicked on, as well as technical information about the browser and operating system, referring websites, time of visit and other information about the use of the online offer.

The IP address of the user is also recorded, whereby this is truncated within member states of the European Union or in other contracting states to the Agreement on the European Economic Area and only in exceptional cases is transferred in full to a Google server in the USA and truncated there. The aforementioned information may also be combined by Google with such information from other sources.

The user data is processed pseudonymously within the Google advertising network. Thus, from Google's perspective, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly allowed Google to process the data without this pseudonymization. The information collected by Google marketing services about users is transmitted to Google and stored on Google's servers in the USA.

For more information about Google's use of data, settings and opt-out options, please refer to Google's privacy policy (https://policies.google.com/technologies/ads) and the settings for the display of advertisements by Google (https://adssettings.google.com/authenticated).

2. Facebook (Meta)

We use services of the social network facebook.com, which is operated by Meta Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook" or "Meta"), as part of our legitimate interests in the analysis, optimization and economic operation of our online offering.

EU standard contractual clauses have been agreed with Facebook, so that we have taken possible measures to ensure compliance with European data protection law.

a. Facebook Social Plugins

Our website uses social plug-ins ("plug-ins") from Facebook. The plug-ins are marked with a Facebook logo (white "f" on a blue tile, the terms "Like", "Like" or a "thumbs up" sign) or the addition "Facebook Social Plug-In".

We use the so-called 2-click solution. When you visit our site, no personal data is passed on to Facebook. Only when you activate the plug-in, your browser establishes a direct connection with the Facebook servers.

The content of the plug-in is transmitted by Facebook directly to your browser, which then integrates it into the website. This transmits personal information, such as your IP address, URL, date and time, as well as other browser-related information to Facebook and stores it in the U.S., whereby according to Facebook in Germany only an anonymized IP is collected.

If you are logged in to Facebook, Facebook can assign the visit to your Facebook account. If you interact with the plug-ins, for example by clicking the "Like" button or posting a comment, the corresponding information is transmitted directly from your browser to Facebook, stored there and, depending on your Facebook settings, shared with your Facebook contacts. If you do not wish this to happen, please log out of your Facebook account (before pressing the opt-in button).

Facebook stores your data as usage profiles and uses them for the purposes of advertising, market research and/or needs-based design of its website and other websites. In doing so, Facebook uses cookies and similar technologies to display advertisements to you on Facebook services as well as outside of them, regardless of whether you have an account with Facebook and are logged in. Facebook already sets cookies for this purpose when you have visited the page www.facebook.com and forwards your data to third parties.

Facebook stores your data as usage profiles and uses them for the purposes of advertising, market research and/or needs-based design of its website and other websites. In doing so, Facebook uses cookies and similar technologies to display advertisements to you on Facebook services as well as outside of them, regardless of whether you have an account with Facebook and are logged in. Facebook already sets cookies for this purpose when you have visited the page www.facebook.com and forwards your data to third parties.

You can additionally change your privacy settings on Facebook in your account settings.

b. Meta Pixel

Our website uses the advertising tools Custom Audiences and Website Custom Audiences from Meta in accordance with your consent. This involves generating a non-reversible and non-personal checksum (hash value) from your usage data, which is transmitted to Meta for analysis and marketing purposes on its social platform and stored in the USA.

The meta pixel is integrated directly by Meta when you call up our websites and can save a so-called cookie, i.e. a small file, on your device. If you subsequently log in to Facebook or visit Facebook while logged in, the visit to our online offer will be noted in your profile. The data collected about you is anonymous for us, so it does not offer us any conclusions about the identity of the user. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and can be used by Meta and for its own market research and advertising purposes. If we should transmit data to Meta for matching purposes, this data is encrypted locally in on the browser and only then sent to Meta via a secure https connection. This is done solely for the purpose of matching data that is also encrypted by Meta.

Furthermore, when using the meta pixel, we use the additional function "extended matching" (data such as telephone numbers, email addresses or Facebook IDs of the users) to create target groups ("Custom Audiences" or "Look Alike Audiences") are transmitted to Meta (encrypted). Further information on "advanced matching": https://www.facebook.com/business/help/611774685654668).

For more information on the purpose and scope of data collection and the further processing and use of data by Meta, as well as your rights in this regard and settings options for protecting your privacy, please refer to Meta's privacy policy at http://www.facebook.com/about/privacy/, and specifically for Facebook Custom Audiences at https://www.facebook.com/ads/website_custom_audiences/.

If you wish to object to the use of Meta Website Custom Audiences, you can also do so at https://www.facebook.com/ads/website_custom_audiences/. To do this, you must log in to your Facebook account.

When you click the link, an "opt-out" cookie is stored on your device. If you delete the cookies in this browser, then you must click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain where the link was clicked.

3. Hotjar

We use Hotjar, a service provided by Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe, to better understand the needs of our users and optimize the experience on this website. Using Hotjar's technology, we get a better understanding of our users' experience (e.g. how much time users spend on which pages, which links they click on, preferences, etc.) and this helps us to tailor our offering based on our users' feedback. Hotjar works with cookies and other technologies to collect information about our users' behavior and about their devices, in particular IP address of the device (collected and stored only in anonymized form), screen size, device type (Unique Device Identifiers), information about the browser used, location (country only) to indicate the preferred language of the website. Hotjar stores this information in a pseudonymized user profile. The information is not used by Hotjar or us to identify individual users or merged with other data about individual users. For more information, please see Hotjar's privacy policy here.

You can object to the storage of a user profile and information about your visit to our website by Hotjar, as well as to the setting of Hotjar tracking cookies on other websites, by clicking on Opt-Out-Link.

4. Hubspot

On this website, we use HubSpot for our online marketing activities. HubSpot is a software company from the USA with a branch in Ireland. Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, Phone: +353 1 5187500. EU standard contractual clauses have been agreed with Hubspot, so that we have taken possible measures to ensure European data protection law.

This is an integrated software solution that we use to cover various aspects of our online marketing. These include: Email marketing (newsletters as well as automated mailings, e.g. to provide downloads), social media publishing & reporting, reporting (e.g. traffic sources, hits, etc. ...), contact management (e.g. user segmentation & CRM), landing pages and contact forms.

More information on HubSpot's privacy policy:
https://legal.hubspot.com/privacy-policy
https://legal.hubspot.com/data-privacy
https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser
https://knowledge.hubspot.com/account/hubspot-cookie-security-and-privacy

If you generally do not want HubSpot to collect data, you can adjust the consent granted by the cookie banner for the storage of cookies at any time or prevent its use accordingly through your browser settings.

5. Matomo

With your consent, this website uses the tool Matomo, an open source software for statistical analysis of accesses by visitors. The analysis tool Matomo uses so-called "cookies", which are text files that are stored on your computer and allow an analysis of your use of our website. The information generated by the cookie about your use of this website is stored on Matomo's servers in Germany. This site uses Matomo with the extension "AnonymizeIP". This means that IP addresses are processed in abbreviated form, which means that direct personal references can be ruled out.

You can revoke your consent to the use of cookies at any time or also prevent the installation of cookies by making the appropriate settings in your browser software or by removing the following check mark and thus activating the "Opt- out" plug- in:

However, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also obtain information from the third-party provider on data protection at https://matomo.org/privacy-policy/.

If you no longer agree to the storage and analysis of the usage information generated, you can also object to this below. Here you have the option to deactivate the data collection by Matomo:

Open configuration box

6. Friendly Captcha

To protect against misuse due to our legitimate interest, we use the identification service "Friendly Captcha" on our website. This service is provided by Friendly Captcha GmbH, Am Anger 3-5, 82237 Wörthsee, Germany.

The query with Friendly Captcha is used to distinguish whether the input in the website form is done by a human or abusively by automated machine processing.

You can avoid the corresponding data collection by not using the function. We draw your attention to the fact that then no requests can be sent.

For this purpose, we have integrated a program code from Friendly Captcha into our website, for example for contact forms, so that the end device of the visitor can establish a connection to the European servers of Friendly Captcha in order to verify the human input by Friendly Captcha. Depending on the result, we can apply security rules to requests via our website and thus, for example, process them further or reject them. The data is used solely to protect against spam and bots as described above. Friendly Captcha does not set or read cookies on the visitor's terminal device. IP addresses are only stored in hashed, i.e. one-way encrypted form and do not allow us and Friendly Captcha to draw any conclusions about an individual person.

7. Vimeo

On our website, plug-ins of the video portal Vimeo of Vimeo, LLC, 555 West 18th Street, New York 10011, USA are integrated with your consent. EU standard contractual clauses have been agreed with Vimeo, so that possible measures have been taken to ensure compliance with European data protection law.

If you have given your consent, a direct connection between your browser and a Vimeo server in the USA is established each time you call up a page that offers one or more Vimeo video clips. In the process, information about your visit and your IP address are stored there. Through interactions with the Vimeo plug-ins (e.g. clicking the start button), this information is also transmitted to Vimeo and stored there.

If you have a Vimeo user account and do not want Vimeo to collect data about you via this website and link it to your membership data stored with Vimeo, you must log out of Vimeo before visiting this website.

The privacy policy for Vimeo with more information on the collection and use of your data by Vimeo can be found at vimeo.com/privacy.

8. Zapier

For the integration of various databases and tools, we use Zapier, a service of Zapier Inc, 548 Market St #62411, San Francisco, California 94104, USA. This may involve the transmission of customer data with the exception of payment data.

EU standard contractual clauses have been agreed with Zapier Inc. so that possible measures have been taken to ensure compliance with European data protection law.

Zapier assists in the transfer of website form data to HubSpot (see our information on the HubSpot tool and under B. III).

C. Data collection and use in social media

You can find us on various social media platforms such as Facebook (see the following list). We would like to use these presences to communicate with our customers, interested parties and users who are active there and to inform them about our services and our company in this way.

The processing of the personal data of the users active there is based on our legitimate interests in communicating and providing information to and with the users. If users have given their consent to data processing on the respective social platform, the processing is carried out on the basis of this consent.

If you visit one of our social media sites, we are jointly responsible with the operator of the social platform for the data processing operations triggered during this visit. In principle, you can assert your rights to information, correction, deletion, restriction of processing, data portability and complaint (see point "Your data subject rights") both against us and against the operator of the respective social platform.

We would like to point out that despite the joint responsibility, we do not have full influence on the data processing operations of the social platform and, if necessary, forward the rights request to the respective operator for better processing of the data subject rights. Our options are basically based on the corporate policy of the respective provider.

You can find our storage details above. We have no influence on the storage period of your data, which is stored by the operators of the social platform for their own purposes. For details, please contact the operators of the social networks directly (e.g. in their privacy policy, see below).

Depending on the following named social platform, the data processing of users may also occur outside the area of the European Union. EU standard contractual clauses have been agreed with the US companies, so that the measures possible for us to ensure European data protection law have been taken.

As a rule, user data is processed by the platforms for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For this purpose, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Data can also be stored in the usage profiles regardless of the devices used by the users. This occurs in particular if the users are members of the respective platforms and are logged in to them.

For a detailed presentation of the respective processing and the objection options, we refer to the information of the providers linked below.


  • Facebook /Instagram (pages, groups)
  • (Meta Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland). This is based on an agreement on joint processing of personal data: https://www.facebook.com/legal/terms/page_controller_addendum Privacy policy: https://www.facebook.com/about/privacy/ Opt-out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com
  • Google/ YouTube
  • (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) Privacy policy: https://policies.google.com/privacy Opt-Out: https://adssettings.google.com/authenticated
  • Pinterest
  • (Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Irland) Privacy policy/Opt-Out: https://about.pinterest.com/de/privacy-policy
  • LinkedIn
  • (LinkedIn Ireland Unlimited Company Wilton Place, Dublin 2, Irland) Privacy policy: https://www.linkedin.com/legal/privacy-policy Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
  • Twitter
  • (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) Privacy policy: https://twitter.com/de/privacy Opt-Out: https://twitter.com/personalization

D. Data collection and use at trade fairs and events

At some trade fairs and events, customers' order requests (information material or samples) or contact requests are recorded on site, for example by taking business cards.

The collection of the data serves the delivery of the requested information material or the requested samples or for the realization of the wish to contact and initiate a contract.

We sometimes use various apps from different service providers to collect the data.

These apps also enable us, with your consent, to scan business cards of customers/prospects or to manually collect and store customer data (e.g. contact data or product interests). Please refer to the respective privacy information and consent options within the apps regarding data processing by the apps and use of the service providers.

During or following the trade fair/event, the collected data and contacts are imported into HubSpot and forwarded for further internal processing within our company for the purpose of your contact request.